Analysis of China's evolving industrial strategy, moving toward a systemic, pervasive policy approach across all production layers, and its impact on global trade and supply chains.

NielsenIQ projects global Consumer Tech and Durable Goods sales to level off in 2026, with growth concentrated in Eastern Europe, Western Europe, and the Middle East and Africa, driven by value-seeking consumer preferences.

NielsenIQ and the Consumer Technology Association project global consumer technology and durable goods sales holding near $1.3 trillion in 2026, with growth shifting to Eastern Europe, Western Europe, the Middle East and Africa as China's trade-in boost fades.

Consumer tech sales grew 3% in 2025 to about $1.3 trillion but are expected to remain nearly flat in 2026, as growth shifts to Europe, MEA and Latin America while China declines 5%, according to NIQ and CTA.

Boston Consulting Group’s new report identifies geopolitical competition, trade fragmentation, energy transition, and technology regulation as central forces for business leaders entering 2026.

NielsenIQ and CTA project global consumer technology and durable goods sales to level off in 2026, with Eastern Europe, Western Europe, MEA, and Latin America leading growth while Asia-Pacific declines.